If you’ve recently started or are about to begin a position within sales, there are a few things you should keep in mind. A sales professional is always on top of their game and is an expert in their craft. It’s a position where having excellent communication skills and a drive to succeed is a must, primarily when your compensation can be based on commission. Here at JobGet, we’ve compiled a list of tips for people starting out in sales.
To sell something, you should know it like the back of your hand. It can be extremely nerve-wracking for a customer to ask you a question if you haven’t studied up. To have a successful career, it is vital to be able to answer anything the consumer may throw at you. Also, to convey this person needs your product or service, you should be able to tell them exactly why. This would be impossible unless you had a full understanding of what you’re selling. If you come across as unsure or hesitant, it is likely the consumer may catch on and not commit.
Not everyone you meet will be having a good day, so you may encounter some people who are just not receptive. If this is the case, don’t take it personally. You should move on to the next objective, rather than waste your time. This can happen even if the consumer is super kind as well. Maybe you attended multiple meetings with them and spoke for weeks, but the final sale fell through. Events like this are absolutely normal and shouldn’t have any weight in determining your sales ability. Though that being said, it is your responsibility to continuously improve your craft.
All around confidence is vital. Confidence in yourself, in the company, and confidence in the product or service is necessary to have a high success rate. As we’ve stated, it’s possible the customer can pick up when you’re not your most sure self. It is much easier to be on your a-game when you know the product works or the service is beneficial. This is why it is essential to have a good opinion of who you work for. Though it may be unintentional, you can send off negative signals through your body language and your tone of voice. If you’d sell this to a family member or friend, then you’re much more likely to come across as open, honest, and trustworthy to a client.
Building trust with the consumer is done through likeability. If someone picks up bad vibes or a mysterious presence around you, they’re not going to be too interested in what you’re trying to sell them. This also applies when you go straight into the pitch without any warm-up. Take some time to get to know who you’re selling to. Whether that’s asking how their day was, what they do for work, where they’re from, or any other conversation starter, it will be immensely beneficial. Once you know the person more, you can use what they like to heighten their interest. Take advantage of things you know about them to incorporate some light humor or ask them questions to show you care. Though the length of the relationship between you and the customer depends on what you’re selling, a quality relationship is necessary for every sales position.