Career Advice

Navigating Social Media as a New Professional

Emily Dawson
By: Emily Dawson
Jan 13, 2021 • 6 min read

Navigating Social Media as a New Professional – How To Maintain a Good Online Reputation

With remote work becoming more popular than ever before, you may find extra time to indulge in creating social media accounts. Social media can be a great way to help us connect with one another during this unusual time of distancing and isolation. Chatting with friends and posting about our personal lives has become the new norm! However, it’s important to remember who has access to viewing your social media content. 

For some of us, our co-workers, supervisors, and bosses are able to look at our social media profiles. Keeping this in mind is important, and may persuade you to consider approaching social media differently. Here are a few options on how to use social media, keeping the reputation of your professional life in mind. 

person using both laptop and smartphone

Remember Who Can See Your Content 

Before you tweet something that you might not want seen by certain audiences, think about possible consequences. If you were to leave the job you currently have, possible employers may see your social media or even ask for it upon hiring you. It is not uncommon for employers to Google employees prior to offering them an interview! 

You want the content you post to be appropriate so that it does not reflect poorly on your character. So, before you post, ask yourself if you wouldn’t mind your boss taking a peek at your profile! 

Don’t Talk About Work

Telling crazy work stories has become somewhat of a trend on social media applications such as TikTok. It can be a fun way to share a personal piece of our professional lives. Keep in mind, however, while it might help you blow off steam in the moment, you can get fired from participating in these types of trends. If you don’t have something nice to say, do not say anything at all! It could cost you your job. If a story you told were to go viral, there is a chance that fellow colleagues might come across your post. 

person taking picture of the foods

Privatize Your Account

If you feel these tips are restricting your expression, make your social media account private! When you regulate your audience, you can restrict who will see your posts. If you’ve connected your Facebook or Instagram accounts, remember not to share what you post on your private account to your public one. This is especially important if they differ in the audience.

Keep in mind that people can still screenshot and share what you post, even if they cannot directly see your content. However, making your account private will help limit the audience that sees your content and offer you more control over your profile. 

professional social media

You Are a Reflection of Your Workplace/Company 

If you have your current employment position posted on your social media, you reflect what kind of person works at your company. It is common for employees to have their job titles or company name in their bio, as a way to identify themselves. Think about what type of person you would want to be working your job and try to display this image on your social media.

Everything you post and have an opinion on is a reflection of your work. Yes, you may have your own opinions and relationships separate from your work. This is part of what makes you a unique individual! Yet, people will see that you work at a certain place and have an opinion of the people who work there based on your profile. If you think your posts might not align with your company’s core values, do not list them on social media.

Post Your Accomplishments

There are positive ways you can use social media to your advantage when it comes to working and enhancing your professional life. This comes from advertising yourself and your accomplishments! Post about the goals you have achieved and the work that you have completed on your social media. This will show the type of worker you are to future employers. Posting about your work is fantastic marketing for your company and will attract more employees. People will see what is possible in your job and how they can do the same.

Try to focus this content on employment-centered platforms such as Linkedin for the best results. This way, the content you post can help boost your credibility and might even help you land your next job!

professional social media

Build Relationships

Social media is all about making connections with people. You should always try to build strong relationships through social media with people in your industry. This will open the door for new opportunities, and keep you updated on what your professional colleagues are up to. You can also utilize virtual platforms to stay in touch with past coworkers or classmates. You never know when these connections might come in handy! Using social media to network and build your career is a great way to use virtual platforms in a positive way. 

Be an Opportunist

Social media is a tool in which you can post whatever you want, so take advantage of this creative freedom! Think of your accounts as entrepreneurial endeavors. Use social media to market yourself and your skills to everyone in your following. You can even promote your posts to reach wider audiences and explore other tools to help build your network. Social media was made for you to talk to as many people as you can! Take advantage of the tools you have and build connections with people you would not otherwise have the chance to communicate with.

professional social media

Set Healthy Boundaries

Social media can be addictive. It’s at our fingertips at any hour of the day, so it’s important to not let it absorb your life. According to Compliance Prime, “Such an addiction has a telling effect on productivity. It can bring down the productivity of the organization and efficiency of individual personnel”.

Social media is a wonderful tool. However, it is important to implement good time management skills so that you can stay productive and balance your time on the screen! Always remember to prioritize being present in the world around you, before turning to virtual platforms. 

What are your tips for navigating social media as a new professional? Connect with us on social media and let us know! We would love to hear from you.

More to Read:

How to Navigate an Online Job Fair 

Guide to Public Speaking

How to Prepare For a Job Interview 

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