If you’re a person with a social media account, you probably want others to look at and like your content. The same goes for your LinkedIn profile. While you don’t get any “clout” for having many users interacting with your posts, it can possibly expand and strengthen your network, and you never know what kinds of fantastic opportunities lie within all these connections. Therefore, obtaining high levels of engagement is important, and while these pointers may not immediately lead to a boost in your profile, it doesn’t hurt to try them out.
Believe it or not, people are active on LinkedIn during certain parts of the day. While sources differ on what the best days to post are, many agree that the best times to post are in the early morning or near noon. These both make sense; some check their social media feeds in the morning before heading to work, and some check their social media feeds a bit before lunch. Also, if you want to catch the attention of recruiters, it makes sense to post while they are on LinkedIn and other sites, looking for prospective employees. Definitely do not post at night. There’s not as many people on the site. This will result in fewer likes, comments, and shares. By the time the morning tide comes, your post will be buried under the top and recent posts. Post in the morning for the best results!
When you post something, it appears on the feed of everyone that is connected with you. If one of your connections likes and/or comments on your post, there is a chance that everyone in that person’s network will also see the post. But how can you get total strangers to see it? The answer is always hashtags. If you go on LinkedIn and search up a hashtag, you can see how many followers are on it. So if you add popular hashtags to your post, it’ll show up on the feed of each person who’s following it. Bingo!
Don’t use too many hashtags, or else other users will think you posted just for views. Also, LinkedIn will believe you’re spamming. A good rule of thumb is to have 1-3 hashtags per post, with 4-5 being the maximum. Whichever hashtags you use, make sure they’re relevant to the topic you’re talking about. If your post is about SEO, but you tag it as “computer science” because that hashtag has four times the amount of followers, you probably still won’t get much engagement. Those following #computerscience want to know more about knowledge, skills, and job opportunities in that field, not some marketing tips!
Don’t just throw your post up on your profile and be done. To have people really look at your content, you should look at their content too. Follow individuals, companies, and hashtags you’re interested in, and whenever a post in your feed catches your eye, be sure to like it and drop a comment if you have time. This is a great way to showcase your interests!
Comments give people the chance to see who you are and what you wrote, and if they’re interested, they might check out your profile. Since all your posts are available on there, it’s also a way of roping people in. I’ve lost track of how many times I’ve seen a comment on someone’s post and decided to explore their profile to learn more about them. Plus, even the original poster could return the favor by reading and commenting on a post of yours. Either way, engaging with others is a definite way of maximizing your own engagement.