Job Searching Tips

Job Interview Preparation: How to Research a Company Before Your Interview πŸ’ΌπŸ”

By: Fiona Su
Jun 20, 2023 β€’ 2 min read

Congratulations on landing an interview! You’re just a step away from the job of your dreams. But wait, your work isn’t done yet! One crucial part of acing your interview is thorough preparation – and a significant chunk of that involves researching your prospective employer. πŸ“šπŸ§ 

Understanding the Importance of Research πŸ‘€πŸŽ―

If you want to leave a strong impression and communicate your interest effectively, you need to understand the company inside out. Showing knowledge about your potential employer demonstrates commitment, initiative, and enthusiasm. It also equips you with the right context to articulate how you can contribute to their mission. Let’s look at how to do this.

1. Start with the Company Website πŸŒπŸ’‘

Begin your research journey with the company’s official website. A company’s website serves as a centralized hub for its online presence, offering key insights into its philosophy, operations, team, products, and culture.

About Us Section πŸ“–πŸ•°: The “About Us” section is often a treasure trove of information about the company’s journey, the challenges it faced, and the victories it achieved. Delve deep into the company’s history to understand its founding principles and growth trajectory. Knowing about the company’s roots, mission, and values can be beneficial when you are explaining how your career aspirations align with the company’s ethos. This will demonstrate that you share a similar vision and could seamlessly fit into their corporate culture.

Leadership πŸŽ“πŸŒŸ: The Leadership or “Team” section provides insight into the people who steer the ship. Spend some time understanding the backgrounds, qualifications, and achievements of the senior leadership team. Knowledge about the people at the helm will give you an idea of the company’s strategic direction and its priorities. In addition, mentioning the leadership team during your interview can signal your genuine interest in becoming part of their vision.

Products and Services πŸ›πŸš€: Understanding what the company sells is crucial. Take a deep dive into their product suite or services. Understand what they offer, how their products or services stand out in the market, their key features, and their target audience. The more you know about what they do, the better equipped you’ll be to articulate how you can contribute to their mission, improve their product or service, or help them reach their target demographic.

Blog and News Section πŸ“°βœοΈ: The company’s blog and news section can offer rich insights into its current projects, industry trends, and thought leadership. Through their posts, you might discover their stance on industry topics, the problems they are solving, and their future plans. Such insights can provide excellent discussion points during your interview or help you devise insightful questions that exhibit your industry knowledge and a keen interest in the company’s activities.

2. Check Out Social Media Platforms πŸ“±πŸ’¬

In today’s digital-first world, a company’s social media profiles offer a wealth of information. Social media platforms provide a more informal and humanized insight into the company’s activities, culture, and interactions with the public.

LinkedIn πŸ’ΌπŸ€: LinkedIn is a valuable resource to gain professional insights about a company. It provides information on recent updates, shared content, employee growth, and more. Check the profiles of current employees to get a sense of the skills valued by the company. Are there any alumni from your school or people who hold the position you’re aiming for? Reach out to them for an informal chat, if appropriate. They might provide an insider’s view of the company, the role, or even the interview process.

Twitter, Instagram, Facebook, and Other Platforms πŸ¦πŸ’¬: Platforms like Twitter, Instagram, and Facebook provide a casual, behind-the-scenes view of the company’s culture. From company-wide events to CSR activities, product launches, or even random office moments, these platforms can offer a peek into the company’s personality. Additionally, these platforms also give you a sense of how the company interacts with its customers and responds to their praise or criticism. The tone, voice, and type of content shared by the company could help you understand their brand persona and help you align your responses in the interview accordingly.

3. Dive into Recent News and Industry Trends πŸ“ˆπŸ—ž

To impress your interviewers, show them that you’re aware of not only the company’s updates but also the industry at large.

Google News Search πŸŒπŸ”Ž:Β Look for recent news about the company. Any mergers? New funding? Major product launch? This knowledge can be a great conversation starter.

Industry News and Trends πŸ‘©β€πŸ’ΌπŸ“Š: Understand the industry trends. Is the market growing? What are the major challenges? This knowledge will help you discuss how you can contribute to overcoming these challenges.

4. Review the Job Description Again and Again πŸ“„πŸ‘“

The job description is your cheat sheet. It tells you exactly what the company is looking for.

Key Responsibilities πŸŽ―πŸ’Ό: Understand every point listed under responsibilities. These are the tasks you’ll be doing on a regular basis.

Required Skills and Experience πŸ§°πŸŽ“:Β Make sure you’re clear about every skill and experience they’re asking for. During the interview, you’ll want to demonstrate that you possess these.

5. Tap into Your Network 🀝🌍

Your connections can provide valuable insights into the company’s culture, work environment, and expectations.

LinkedIn Connections πŸ‘₯πŸ’¬: See if you have any 1st or 2nd-degree connections who work or have worked at the company. They may provide insights that you wouldn’t find elsewhere.

6. Glassdoor and Similar Websites πŸ’»πŸ”

These sites provide an inside look at companies, including reviews from current and former employees, salary expectations, and interview processes.

Reviews and Ratings β­οΈπŸ’Ό: While these are subjective and should be taken with a grain of salt, they can give you a general idea of employees’ satisfaction.

Interview Experiences 🎀πŸ‘₯: These can provide an overview of the interview process and the kind of questions the company typically asks.

Remember, thorough research not only helps you during the interview but also helps you determine if the company is a good fit for you. The more information you gather, the more prepared you’ll be for the interview. πŸŽ“πŸš€

And most importantly, when you enter that interview room, remember to let your knowledge about the company amplify your natural confidence and skills. You’ve got this! πŸ’ͺπŸŽ‰

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