During the 2020 COVID-19 pandemic, there’s been a dramatic increase in LinkedIn accounts made. As of 2021, there are over 722 million users worldwide. While more people means more competition, it can also provide an opportunity for more growth.
Networking is one of the best ways to promote yourself on LinkedIn. With more LinkedIn users, you have to find ways to engage with them. Branding yourself, networking, and engaging with your audience are some of the best ways to grow your LinkedIn.
Your first step should start with how you want to be portrayed on LinkedIn. The moment you signed up for LinkedIn, you also became a marketer. Recruiters don’t just read your resume; they read your posts too. They give you the chance to define who you are beyond your profile.
Here are some tips to branding yourself on LinkedIn:
LinkedIn is a professional networking site above all else. This means that you have many chances to network with coworkers, bosses, or other professionals. Other than directly messaging professionals on LinkedIn, there are also alternative methods to network:
After branding yourself and building a network, you’d want to focus your attention on making posts on LinkedIn. This helps to continue your branding and networking with other included benefits. Before making posts, you want to think about what type of content you want to create. Long-form? Short-form? Personal experiences? Sharing articles and posting thoughts?
You can make a mix of different posts to see what type of posts do well. After all, LinkedIn provides personal analytics on each post. Use this feature to figure out what works well with the type of audience you’re trying to target.
Here are some statistics about LinkedIn that can change the way you engage your audience:
We hope that you apply these tips to your brand! Be creative and use these tips to grow your LinkedIn!
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