Career Advice

How to answer: Why do you want this Job?

By: Fiona Su
May 23, 2023 • 2 min read

Why do you want this position?

During the interview process, it is common for interviewers to ask this question. This question is one that you can really expand upon and give a great answer to. There are multiple things that the interviewer wants to understand about you from this question. 

When this question is asked, the interviewer is trying to find out more about you. They want to see how well you understand the company’s culture,  the daily tasks that are entailed, and how much you want the position. Also, they hope to see what you would contribute that goes above and beyond just the original job description.

Here are some tips on how to answer this important question:

1. Understand the company and its culture

It is important to show that you have done your research about the companyUnderstanding the company’s culture goes beyond just the mission and vision statements. Take the time to

When preparing for an interview, it’s crucial to demonstrate that you have done thorough research on the company. Understanding the company’s culture goes beyond just reading its mission and vision statements. Take the time to explore their values, work environment, and any unique initiatives they have in place. Look for clues about their approach to employee development, diversity and inclusion, or work-life balance.

During the interview, showcase your alignment with the company’s culture and values. Share specific examples of how your previous experiences or personal qualities resonate with their way of operating. For instance, if the company values innovation and creativity, you can highlight your passion for thinking outside the box and your track record of implementing innovative solutions in previous roles.

By demonstrating a deep understanding of the company’s culture and expressing genuine enthusiasm for its specific approach, you convey your sincere interest in becoming a valuable member of the team. This helps the interviewer envision how you would fit into their organization and contribute to its success.

To effectively prepare for this, it’s essential to explore the company’s website before the interview. Pay attention to the “About Us” section and their mission statements, as they provide valuable insights into the company’s core values and goals.

In addition, try to gain an understanding of the company’s day-to-day operations and culture. If the company emphasizes collaboration and teamwork, emphasize your excitement about these aspects during the interview. Showcase how your extroverted nature and preference for working in a team align perfectly with the collaborative environment at the company.

For example, you can say, “I am thrilled about the opportunity to work for [Your Company] because of its mission to revolutionize digital marketing. In my previous role, I primarily worked independently, but I know that here, teamwork is valued and most tasks are completed collaboratively. As an extroverted person, I thrive in team settings, and I’m excited to contribute my skills and work alongside a talented team.”

Remember, employers are not only looking for candidates who are qualified for the position but also those who align with their company’s culture. Therefore, conducting thorough research and effectively articulating how your values and working style complement the company’s vision and mission will greatly enhance your chances of making a positive impression during the interview.

2. Research the daily tasks the position entails

man looking at laptop

To truly stand out during an interview, it’s crucial to go beyond the basic job description and showcase your knowledge of the daily responsibilities involved. Take the time to research what employees who are in a similar role at the company, as well as in other organizations, typically do on a day-to-day basis.

By gaining insights into the specific tasks and responsibilities associated with the position, you can demonstrate that you have gone above and beyond in your preparation and are genuinely enthusiastic about the role. This shows the interviewer that you are ready to hit the ground running and contribute effectively from day one.

For example, let’s say you are applying for a marketing position and have learned that using Canva and Shopify are essential tools in the company’s marketing strategy. You can express your excitement about learning and utilizing these tools to create visually appealing content and optimize marketing campaigns. Additionally, mention your enthusiasm for collaborating with the artists on designing beautiful email templates, as it aligns with the company’s emphasis on creativity and teamwork.

An improved example could be: “I am genuinely thrilled about the opportunity to work in this marketing role because it allows me to leverage my passion for creativity and collaboration. I’m excited to learn how to use Canva and Shopify, as these tools play a vital role in creating compelling visual content and enhancing the effectiveness of marketing campaigns. Moreover, I look forward to working closely with the artists to design beautiful email templates that capture our audience’s attention. Coming from a previous role where I primarily worked alone, I’m eager to embrace the collaborative environment here and contribute to the team’s success.”

By showcasing your specific interests and highlighting how they align with the company’s needs and goals, you demonstrate your proactive research and genuine enthusiasm for the position. This helps the interviewer visualize how you can make an immediate impact and contribute to the team’s success.

Remember, conducting in-depth research about the daily tasks and responsibilities associated with the position not only strengthens your interview performance but also demonstrates your commitment and preparedness to the hiring manager.

3. Explain why you want that specific job

In order to make a lasting impression during the interview, it’s essential to convey that this job is not just one of many you’ve applied for, but rather a position you genuinely desire. Clearly explain why you specifically want to work for this company and highlight your genuine passion for it.

Avoid giving the impression that you have no preference and that this interview is just another routine step. Instead, express what you love about the company and what sets it apart from other potential employers.

Example: “I am extremely excited about the opportunity to work for [Your Company] because of its collaborative and laid-back environment. Throughout my career, I have always thrived in environments where teams consistently collaborate and communicate effectively. The prospect of joining a company that fosters a culture of teamwork and encourages cross-functional collaboration is truly appealing to me.

Additionally, I have a deep passion for environmental conservation. The fact that [Your Company] donates 10% of its earnings to cleaning the ocean resonates with me on a personal level. I have always wanted to contribute to a cause that aligns with my values, and working for a company that actively supports environmental initiatives is a perfect fit. It’s not just about the job for me; it’s about being part of an organization that is making a positive impact on the world.

This level of commitment and dedication to the company’s values and mission sets [Your Company] apart for me. I want to be part of a team that shares my passion and allows me to contribute my skills and enthusiasm to further its goals.

By showcasing your genuine interest in the company’s culture, values, and impact, you demonstrate that you have carefully chosen this opportunity and that you are motivated to make a meaningful contribution. This level of enthusiasm and alignment can make a strong impression on the interviewer and differentiate you from other candidates.

Remember, expressing your specific reasons for wanting to work for the company and connecting with its mission and values will show the interviewer that you are genuinely excited about the opportunity. It will convey that you are not just looking for any job, but rather a fulfilling and purposeful career with their organization.

4. Show your enthusiasm


Lastly, show your enthusiasm! This may seem obvious, but you may rehearse the content of your answer so much that you forget to show emotion.

Drop hints that you are very excited to even have an interview with this company, and show that you are very interested in working with them. Enthusiasm will make all the reasons you want to work there even more convincing by showing you mean what you say and are not just saying what they want to hear. 

5. Highlight your Unique Contributions

When answering why you want a specific job, it’s beneficial to also share what unique skills, perspectives, and experiences you can bring to the team. By doing so, you show your potential employer that you’re not just excited about the role and the company, but you’re also thinking about how you can contribute positively to the team’s overall success.

For instance, if you’re applying for a business development role, you can discuss your proven ability to establish and cultivate relationships with key stakeholders, and how this can help the company expand its client base. Or, if you’re applying for a product manager position, you can discuss your technical expertise and project management skills that will help streamline product development processes and improve the overall product life cycle.

An example answer could be: “One of the main reasons I am interested in the Business Development role at [Your Company] is because I believe my ability to cultivate lasting relationships with key stakeholders will add significant value to your team. In my previous role, I successfully onboarded 30+ clients in a quarter, resulting in a revenue increase of 20%. I am confident that I can bring similar success to [Your Company] by leveraging my relationship-building skills to expand your client base.”

Remember, showcasing your unique contributions not only proves your interest in the position but also demonstrates your commitment to the company’s growth and success.

6. Be Authentic

Authenticity is critical when responding to the question, “Why do you want this position?” Ensure your answers are sincere and genuinely reflect your motivations and reasons for wanting to join the company. Your passion and excitement should come from a place of truthfulness. Pretending to be someone you’re not or exaggerating your interest can come off as disingenuous and may hurt your chances of getting the job.

Maintaining authenticity throughout the interview process also helps you assess if the company culture and the role are indeed a good fit for you. If you find yourself having to pretend or stretch the truth to fit into a specific mold, then it may be a sign that this isn’t the right job or company for you.

Example: “What draws me to [Your Company] is its dedication to innovation and customer satisfaction. In my previous role as a product manager, I always appreciated when we prioritized our customers’ needs and used their feedback to drive product improvements. I genuinely believe that [Your Company] shares this approach, and I am excited about the prospect of contributing to such a customer-centric team.”

In Conclusion

The question “Why do you want this position?” is an opportunity to show that you’ve done your homework, you understand the company’s needs and culture, and that you are genuinely excited about the role. By preparing well-thought-out and authentic answers, you can not only impress your interviewers but also reinforce your decision about wanting to be part of their organization.

Should you find these strategies beneficial, we’d love to hear your feedback! Share your thoughts and experiences by dropping a comment on our social media platforms. We’re here to support your career journey, and we’re eager to learn about your progress.

For more helpful content, check out our blog.

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