Recruiting & Staffing

How Service-Based Businesses Can Showcase Benefits

By: Guest Author
Jul 19, 2021 • 5 min read

How service-based businesses can showcase benefits without overselling

Marketing your service-based business can be tricky. While you want to get the word out, you also don’t want to come across as too salesy or pushy. So, your efforts towards highlighting the benefits of your service-based business need to be subtle yet effective. Here are some creative ways to showcase what you offer!

service businesses

Try out Google My Business 

Google My Business or GMB is a powerful tool for small service-based businesses to get discovered. GMB is the perfect online directory where your business must be listed. It tells your potential customers exactly what they need to know — what you offer, where you’re located, and how to get in touch with you. 

According to a study, in 2019, a business shows up in 852 discovery searches when a customer looks up a service-based business near them. Moreover, 49% of the businesses grab more than 1,000 views every month on their listings. 

Besides, a listing on GMB isn’t just about creating a profile. You can make your business stand out by including photos and videos that can also amp up your video marketing game. Those businesses willing to walk the extra mile by creating a deeper impact always impress the audience.

service businesses

Showcase testimonials from happy customers 

A word of appreciation from your satisfied customers is the most powerful marketing tool. New prospects are more likely to rely on the experiences of fellow customers before deciding to transact with you. 

Previous customers are your best brand advocates and can help you build credibility in the market like nothing else. But here’s some food for thought — instead of opting for traditional, text-based testimonials, which may come across as untrustworthy, ask your customers to provide video testimonials. 

Video testimonials are 90% more effective than written testimonials as they are more authentic and allow the customers to get into details about the benefits of your services. They can talk about the pain points and how your service could address those effectively. Videos are also more consumable and shareable — a potential customer might be keener on watching a quick video than spending a lot of time reading a lengthy, text-based review.

Most shy away from exploring video testimonials, fearing the need for an elaborate setup and expensive equipment. But Clipchamp makes the process as easy as brewing your morning cup of coffee. Thanks to the Video Testimonial Maker, it’s incredibly easy for your customers to record their experience using their webcam. They can capture their testimonial and share the file with you directly. 

You can use this online video editor to enhance the quality and improve the flow of the testimonial by adding background music, transitions, animations, images, etc. 

service businesses

Harness the power of social media

Nothing comes close to social media when you think about increasing the business’s visibility and the benefits you offer. Starting a conversation on social media is the best way to boost your outreach efforts. 

You can experiment with a wide variety of content formats such as videos, infographics, and images. This can help to showcase the benefits of your services. Posting on social media helps you start a real-time conversation with the target audience. They can directly reach out to you and ask you questions about the service. Once you answer, this can serve as a readymade FAQ for other prospects. 

You can also collaborate with social media influencers who can talk about your services and share their experiences. Influencers know the ways to highlight the benefits of your business in a manner that attracts the audience. They also come across as relatable brand ambassadors to your prospects due to their authenticity and ability to personalize the content. 

Publish bite-sized videos 

In this digital age, a prospect doesn’t have the time or interest to read through a lengthy brochure to know more about the services you offer. But sending them videos highlighting the critical service benefits is an incredible way to get noticed without overselling yourself or sounding too promotional. 

You can position the CEO/founder of the business as a thought leader and get them to talk about trending topics within the industry. In these videos, they can highlight the challenges faced by the customers and briefly talk about how the service that the business provides can benefit them. They can also create a How-To series that talks about the service’s benefits in detail and adds more value to an ordinary customer’s life.

Final Thoughts

You don’t have to shout from the rooftop to emerge as the loudest voice in a room. Instead, using strategies such as these can help you catch the consumer’s eye and create a solid buzz about service-based businesses.

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