Industry Insights

The Path to Becoming a Digital Marketing Professional

By: Mariah Rogers
Jan 14, 2022 • 2 min read

As more firms utilize online platforms to reach an audience, digital marketing is a rapidly developing sector. Working as a digital marketer may be a rewarding and financially rewarding career for creative workers who appreciate working in a fast-paced atmosphere. There are several methods to get started in digital marketing and utilize your abilities in this broad industry.

In this post, we will go over the fundamentals of pursuing a career in digital marketing as well as the duties you may anticipate having as a digital marketer.

What is a Digital Marketer?

A digital marketer is in charge of advertising a company and its products using internet platforms. Digital marketers are well-versed in how social media, search engines, websites, and online marketing may be used to create sales leads, improve traffic to a firm, and enhance brand recognition. Digital marketing positions integrate creativity, social advertising, and data analysis to assist organizations in making strategic decisions about their online presence and interactions with potential consumers. Some digital marketers oversee a whole organization’s online activity, while others specialize in a specific area of digital marketing.

Specializations in Digital Marketing

Digital marketing is a broad sector with several job opportunities. Some digital marketing experts hold “digital marketer,” while others have more defined responsibilities. The following are some of the jobs that fall under digital marketer.:

  • Content writer
  • SEO specialist
  • UX designer
  • Email marketing manager
  • Social media manager
  • E-commerce specialist
  • PPC specialist
  • Digital marketing manager

How To Become a Digital Marketer

Use these steps to help you start working towards a career as a digital marketer:

Find an internship

Many digital marketing jobs require an internship before hiring. The best way to find an internship is to reach out to your network and ask for advice about who to contact or where to look for digital marketing jobs near you. You can also search for digital marketing internships through popular job websites like Indeed and Glassdoor.

Build a resume

After you find a digital marketing opportunity, you should send a friendly email to the recruiter and let them know you are interested in learning more about the position. In your email, include your resume and a few relevant projects you’ve worked on in the past. Even if an internship isn’t available to you right now, these projects can help you get your foot in the door.

Develop your skills

Now that you have found a job near you, you can look into developing the skills the job requires. If you don’t have any previous experience, you should look into free or low-cost courses that can help you learn more. Courses like SQL University are a great way to develop essential web development skills in digital marketing.

Build a portfolio

Once you have learned new skills, build a portfolio to showcase your work. Your portfolio can include work you’ve done for school or your personal use. You can also include a link to your website or social media accounts. Some recruiters even ask for links to your social media accounts as part of the application process.

Reach out to your network

If you’ve tried reaching out to recruiters on your own and have found that you’re not getting anywhere, ask your colleagues, friends, and family members if they know anyone they can put you in touch with. Your network can help you find a job in digital marketing faster than anything else since they already have connections in the field.

What’s Next?

Once you’ve started working as a digital marketer, you should continue to learn about the industry. Much of what you learned in school won’t necessarily be relevant to your digital marketing job, but you should still try to challenge yourself and grow your skills. Browse websites like Quora and Reddit to keep up with industry trends and join industry-specific Slack channels where you can ask experts questions about the field.

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